1. The Coffee Can

    Folgers coffee ran a campaign that really hit home for me and there was very little coffee involved in the commercial.  The family wrote something on a piece of tape, which they stuck to the coffee can.  The word on the tape was a product they desired, such as a new baseball glove, and the…

  2. Don’t Get Left Behind!

    My family moved to Pikeville in 1980.  My sisters were born in Florida.  Dad was told that in order to meet people in Pikeville they needed to bank at a certain bank, attend a certain church, and even vote for a certain political party.  I wasn’t born until 1982, so I can’t verify the story….

  3. Investing Like a Tortoise

    Animals play a role when we talk about the stock market.  If you’re a bull, or “bullish,” then you believe the markets will rise.  A bear, or “bearish” investor, believes the market is going down.  With the current market reactions to the Coronavirus Pandemic, I’m reminded of a story involving two other animals.  Have you…

  4. Love and Money

    English was always my toughest subject in school. My struggle wasn’t really with the language, but with interpretation of what we read.  I always missed the subtle meanings of an author’s words that teachers loved putting on tests.  I would love to go back in time to ask classic authors (and artists) about our interpretations….

  5. The Entertainment Economy

    We’ve all heard that the American economy is the greatest in the world.  While that may be true, it’s important to understand the type of economy in which we live.  Like other countries centuries ago, we started as an agricultural economy.  The Industrial Revolution then gave us many technological advances which we take for granted…

  6. Dressing For Success

    I have always disliked the saying, “Dress for the job you want, not the job you have.”  Finance is an industry known for suits, which I am unable to wear because of my disability.  It is difficult for someone to dress me in everything that makes a suit, especially after expending the effort needed to…

  7. The Education Investment

    Congratulations to the USA Women for winning their 4th World Cup!  As in all sports we have to remember that athletic careers are usually short.  Recently, I read Tim Howard’s biography, The Keeper, as I’m partial to goalies after playing the position in wheelchair hockey.  In the book, Howard explained how his career was “front-loaded,”…

  8. In God We Trust

    It seems today there is always a protest about something on television.  I try to keep an open mind to see all perspectives and, while I agree with some protests, there are others I just don’t understand.  One thing I know for sure is that we’re extremely fortunate to live in the United States.  Sure,…

  9. Risk Avoidance

    Recently, I purchased a Nintendo Switch.  By no means am I a “gamer,” but I do enjoy playing games.  It’s actually great exercise for my fingers, which is a bonus because I’m always looking for creative ways to do physical therapy.  At $299, some may think it no big deal, but for me it was…

  10. The Tough Decision…Let’s Go Canes!

    When working with clients on cash flow management, we talk about making the tough decision.  I bring in the concept of Opportunity Cost, used by businesses to justify expenses today by showing the value they may bring tomorrow.  Simply, you’re comparing what you’re giving up (money) with what you’re gaining (maybe entertainment).  If the value…

Jonathan Greeson is located west of 117 and south of E. Main St.
Jonathan Greeson is located west of 117 and south of E. Main St.

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100 West Main St.
Pikeville, NC 27863

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