1. Once in a Lifetime…

    Did you watch the SpaceX launch on May 30, 2020?  I did!  I know the world is hurting right now, but let’s take a moment to appreciate the magnitude of the launch.  According to pre-launch interviews, SpaceX had been working toward this moment for about 20 years and it’s really just the beginning.  Elon Musk,…

  2. The Popcorn Matters

    If we can find any positive in this pandemic it would be the outpouring of support for local businesses.  One of the first things I learned in college was that 90% of the USA Economy was small businesses.  Of course, the number is probably different now as that lecture was 20 years ago, but the…

  3. The Entertainment Economy Continued

    Last month I claimed that we live in an entertainment economy.  Let’s expand on that as I think we need to be careful.  I’m writing to myself as well because I like to be entertained too.  As we try all of these experiences, we can start losing our value system regarding our money.  It’s easy…

  4. Dressing For Success

    I have always disliked the saying, “Dress for the job you want, not the job you have.”  Finance is an industry known for suits, which I am unable to wear because of my disability.  It is difficult for someone to dress me in everything that makes a suit, especially after expending the effort needed to…

  5. The Food Conspiracy

    For years a statement has been on social media criticizing fast food restaurants for pricing their salads higher than their burgers.  The statement implied these restaurants only wanted the wealthy to be healthy; leaving the middle class to fight obesity alone.  Initially, I agreed because I compared it to healthcare costs.  If a product relates…

  6. In God We Trust

    It seems today there is always a protest about something on television.  I try to keep an open mind to see all perspectives and, while I agree with some protests, there are others I just don’t understand.  One thing I know for sure is that we’re extremely fortunate to live in the United States.  Sure,…

  7. Risk Avoidance

    Recently, I purchased a Nintendo Switch.  By no means am I a “gamer,” but I do enjoy playing games.  It’s actually great exercise for my fingers, which is a bonus because I’m always looking for creative ways to do physical therapy.  At $299, some may think it no big deal, but for me it was…

  8. The Tough Decision…Let’s Go Canes!

    When working with clients on cash flow management, we talk about making the tough decision.  I bring in the concept of Opportunity Cost, used by businesses to justify expenses today by showing the value they may bring tomorrow.  Simply, you’re comparing what you’re giving up (money) with what you’re gaining (maybe entertainment).  If the value…

  9. Advertising Appreciation

    My sister is doing a marketing seminar later this month and I have been her consultant on the subject.  As a business nerd I am interested in marketing because it is vital to the success of a business.  How would the consumer know a business existed without marketing?  Advertising allows us to learn about new…

Jonathan Greeson is located west of 117 and south of E. Main St.
Jonathan Greeson is located west of 117 and south of E. Main St.

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100 West Main St.
Pikeville, NC 27863

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